Project Overview
The Challenge
PayFlow needed to understand the competitive landscape, identify market gaps, and develop a differentiated entry strategy in the crowded digital payment market.
Our Solution
Analyzed 20+ competitors, conducted mystery shopping, interviewed industry experts, and performed SWOT analysis for market positioning.
Results & Impact
Identified 3 underserved market segments, developed differentiated value proposition, secured $5M in funding, and achieved 10,000 users in first 6 months.