Project Overview
The Challenge
TechCorp needed to understand the enterprise SaaS market landscape, identify key competitors, and determine optimal pricing strategies for their new platform.
Our Solution
Conducted 50+ executive interviews, analyzed 15 competitors, performed market sizing analysis, and developed pricing optimization models.
Results & Impact
Identified 3 untapped market segments, optimized pricing strategy resulting in 25% higher conversion rates, and provided roadmap for product development.